The Bullet’s name comes from the bullet-shaped curve of the blending cups.

Magic Bullet blenders include the name “Magic Bullet,” with “Magic” in lowercase letters and “Bullet” in capital letters printed on the front of the blender. For most models, users can turn the cup to lock it into the base, causing the blade to spin until it is unlocked by the user. The blade spins when pressure is applied to the top of the blender cup. The base houses the motor that turns the blender’s blade attachment. Magic Bullet blenders are used by attaching a blade attachment to the desired cup size and fitting the entire assembly upside down on top of the electric blender base. Every Magic Bullet model includes an electric blender base with a variety of attachments, most of which can be purchased separately. The Magic Bullet is marketed as a personal blender designed as a more compact replacement for larger-sized blenders, food processors, and electric juicers.

From slushies to smoothies, salad dressings to soups, personal blenders are a blessing. The Magic Bullet line was widely marketed through infomercials and television advertisements. Find out why we chose the Magic Bullet as the best personal blender. The Magic Bullet line includes the Magic Bullet To Go, the Magic Bullet Mini, the Bullet Express, the Baby Bullet, the NutriBullet, the Party Bullet, and the Dessert Bullet. The Magic Bullet is a compact blender sold in over 50 countries by Homeland Housewares, a division of Alchemy Worldwide, an American personal care services company.

The bullet blender